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voyage bohème
voyage bohème
I - MANDATE
Tropical Hotel
Saint-Barthélemy // French Antilles
17° 53′ 52″ N, 62° 50′ 03″ W
This 5-star hotel embodies an exquisite invitation to hedonism, where every detail testifies to the elegance and singularity of a unique place. Nestled in the heart of St. Jean Bay, on the most exclusive island in the French West Indies (Saint Barthélemy) , the establishment exudes the chic and liberated influences of the French Riviera and Palm Springs in the mid-20th century.
My mandate : production of professional photographs + influencer marketing on Instagram.
TROPICAL HOTEL -
II - ARTISTIC GUIDELINE
"In terms of professional photography, the inspirational vocabulary was: tropical, palm spring, pastel, lush and oasis."
IMAGE GALLERY
The client's request was to create clean and minimalist content, as the space was already visually cluttered (lots of plants and patterns in the decor). The mandate was to produce a photo library for their social media, with the goal of simplifying the look of their Instagram feed. This approach aligned perfectly with the minimalist photography style, which was one of the reasons my services were initially sought.
III - INFLUENCER MARKETING
"The overall objective was to generate interest within my community in order to increase the visibility of the hotel's Instagram account."
RESULTS
More specifically, my mandate in influencer marketing was to position the Tropical Hotel as a top accommodation option on the island of Saint Barthélemy. I had to create two posts with distinct themes: one aimed at attracting travelers by highlighting nearby attractions, and the other designed to appeal to photographers and content creators.
The Instagram campaign generated an exceptional engagement rate , reaching a 560% increase compared to the Tropical Hotel's usual performance. This strategy successfully engaged a significantly more responsive audience, thereby boosting the hotel's visibility and appeal.
IV - CUSTOMER TESTIMONIAL
"I truly have no words to thank you. This meeting was incredibly calming and friendly for us! Your professionalism is equally impressive: bravo, because your influence is evident at every moment of your personal and professional life. The photos are truly splendid and incredible!"
P.J.
General Manager