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voyage bohème
voyage bohème
I - MANDATE
Hertz
The Azores // Portugal
20° 19′ 12″ S, 40° 17′ 05″ W
As part of a partnership, I had the privilege of taking photos for Hertz Portugal, a global car rental company that has been providing quality service for over 90 years. While my chosen destination was the Azores, Hertz makes accessing its car rental services easier than ever with hundreds of locations worldwide.
My mandate : production of professional photographs + influencer marketing on Instagram.
HERTZ -
II - ARTISTIC GUIDELINE
"In terms of professional photography, the inspirational lexicon was: driving, floral, exploration, safety, and compact."
IMAGE GALLERY
My commitment to visual alignment was clear: to illustrate Hertz's dedication to providing quality service while highlighting the importance of mobility and the human experience through their cars. To achieve this, I wanted to balance the more technical aspects of the automotive industry with floral scenery, nature, and the European architecture of Portuguese cities. The idea was to evoke the feeling of freedom that comes with renting a car to experience unique adventures, all with ease. The image library was intended for use on the company's social media channels.
III - INFLUENCER MARKETING
"My mandate was to enhance Hertz's credibility by leveraging my customer experience with my community."
RESULTS
As part of my influencer marketing role, I was responsible for documenting the entire compact car rental experience through Instagram Stories, giving my community a comprehensive and immersive look at the service. Following this, I created a carousel-style post to share genuine customer feedback on Instagram, highlighting the honest quality of the service and its ease of use.
The campaign's engagement rate was a resounding success, generating 300% more engagement than the company's Instagram account. This resulted in significant visibility for the company among its target audience, increasing the likelihood of converting them into future customers.
IV - CUSTOMER TESTIMONIAL
"It was a pleasant and smooth partnership! We were direct about our expectations, and Késia was understanding and well-informed throughout. This project was exceptional. Thank you very much."
J.A.
Marketing Manager