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voyage bohème
voyage bohème
I - MANDATE
Nerea Tulum
Tulum // Mexico
17° 53′ 52″ N, 62° 50′ 03″ W
Located on the edge of the tranquil Tankah Bay, Nerea Tulum stands out as a 4-star boutique hotel offering a warm and contemporary atmosphere, airy architecture, and a constant harmony with the tropical environment. Between the murmur of the waves and lush vegetation, the hotel offers a bohemian-chic setting, soothing comfort, and a sense of freedom that invites guests to slow down, savor the moment, and let themselves be enveloped by the magic of Tulum.
My mandate : production of professional photographs + influencer marketing on Instagram.
NEREA TULUM -
TROPICAL HOTEL -
II - ARTISTIC GUIDELINE
"In terms of professional photography, the inspirational lexicon was: coastline, serenity, bohemian chic, intimate and refined."
IMAGE GALLERY
The mandate was to create a collection of images highlighting the profound relationship between wellness and the aquatic world, two elements at the heart of the experience offered by Nerea Tulum. The objective was to create visual content that was both authentic and polished, somewhere between lifestyle and corporate. These photographs were intended for their social media platforms, particularly Instagram, where a consistent and calming visual style was desired. I therefore favored a fluid and balanced visual approach, revealing the softness of the spaces, the enveloping presence of water, and the restorative atmosphere that defines the hotel. This direction naturally aligned with my photographic style, which guided the client's choice from the outset.
III - INFLUENCER MARKETING
"My mission was to increase Nerea Tulum's digital presence by focusing on two complementary actions."
RESULTS
As part of my influencer marketing mandate, I was tasked with promoting the hotel through a carousel post on Instagram, designed to highlight the guest experience and generate interest among travelers. Additionally, a collaborative contest on the same platform aimed to attract new followers to the hotel's official account, thereby expanding its community and boosting its organic reach.
Thanks to this two-pronged approach, engagement on Nerea Tulum's account increased by 3,310% when both posts were deployed! The company therefore benefited from tangible growth in its online audience, thus optimizing the overall impact of the campaign.
IV - CUSTOMER TESTIMONIAL
"It was fantastic working with Késia. We received all the agreed-upon content on time and in the right formats. Beautiful posts, stories, and stunning images that we'll be able to use for a long time! She understood Nerea's vibe and translated it perfectly into her work. We're thrilled with the results in terms of visibility."
M.M.
Director of Sales and Marketing